ONLINE WORKSHOP
Saturday, November 22, 2025
10:00am - 12:00pm (Pacific)*
$55 (GST Included)
Prerequisites: None
Do you need attention from media outlets like newspapers, radio stations, and podcasts to grow or sustain your acting career?
How do you get media attention in the first place?
When you finally have it, what should you say?
Show business is a business, and the media is part of that business. Like all businesses, there are a lot of moving parts in media that can seem confusing to the uninitiated. award-winning film and television industry journalist Sabrina Rani Furminger’s workshop demystifies the mystery of media relations, and is geared towards actors.
Concepts explored in this workshop include:
The differences between advertising and publicity/marketing
Breaking down the fundamentals of media relations for actors
Defining key terms used in media & public relations (PR)
What a publicist can do for you as an actor and when you might need one
Discussing the pros and cons of pursuing media attention
Understanding the “Do’s and Dont’s” of being interviewed
And more!
Sabrina Rani Furminger is a film industry journalist, producer, content creator and host of the award-winning podcast “YVR Screen Scene” podcast. Read more about Sabrina with the link below!
You need to take this if you're:
Wanting to increase your presence online and in the industry as an actor
Starting to book work and want to maximize the opportunity through publicity
Thinking about hiring a publicist and want to know what they can do for you
After taking this workshop, you have the tools you'll need to start to develop a marketing and publicity strategy, an awareness of what makes an engaging and impactful interview, and the ability to work effectively with publicists moving forward.